About Us + Core Capabilities

The High Performance leadership team has been helping client companies succeed with more effective customer connections for over 25 years. In addition to the digital profiling and platform solution proposed as the centerpiece of High Performance online, the team offers brand, marketing, and selling solutions to new and growing businesses in the cannabis space.

Strategy & Business Development

JOHN GAROFALO

CEO & FOUNDER

John has more than 25 years experience developing initiatives to build business faster and more profitably. He has extensive experience working closely with senior executives, coaching for performance optimization by aligning individual initiative, job function, and company vision. John has a consistent record of growing sales revenues, maximizing margins, and reducing operating costs for companies across five continents in a variety of industries including energy, construction, engineering, insurance, financial services, and consumer products.

Marketing & Customer Experience

RUSSELL GRANGER

CMO

As brand strategy lead for IBM Global Business Services, Russell developed customer engagement innovations for companies such as Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. He built brand and digital design practices for New York area marketing and advertising agencies, where his clients included Samsung, Ricoh, Verizon, Toshiba, St. Martin’s Press, and Donna Karan. Co-founder of one of the one of the world’s first digital marketing agencies focused on major motion picture publicity featured on CNN, the New York Times, and the cover of PC Magazine.

Core Capabilities

SALES & BIZ DEV

Strategies and best practices of building and managing a top-flight sales organization.

PRESENTATIONS

Speaking engagements for inspiration, motivation, team building and productivity.

EVENTS & TRAINING

Skill building in persuasive communication for leadership, negotiation, and sales.

BRAND STRATEGY

Foundational schematics for marketing communication & customer experience.

MARKETING & CX

Channel selection + content, design & admin for inbound & outbound marketing.

MEDIA & DIGITAL

Concept, design, production for premium quality & optimal customer engagement.